How to Build and Grow a Thriving Green Business

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Are you an aspiring ecopreneur? Ecopreneurs are business-minded individuals focused on driving positive change for people and the planet. Launching an eco-friendly business is a great way to do your part for the greater good, but it’s also an excellent opportunity to pave your own path free yourself from the rat race.

The world needs more entrepreneurs who care about the environment. The following list of resources to help you navigate the st

eps involved in launching your own green business!

Establish Your Business

Launching a business is a complicated process. If you’re feeling overwhelmed, turn to online resources and professionals in your network for guidance.

• Still need a business idea? Take inspiration from these eco-friendly companies.

• Consider joining a startup incubator for help bringing your idea to life.

• When you’re ready to register your business, learn how to form an LLC.

• Apply for B Corp certification to prove your business is focused on creating a positive social and environmental impact.

Build Sustainability into Every Aspect of Your Business

Starting a sustainable business is about more than creating an eco-friendly product. Aim to make your business sustainable through your supply chain and beyond!

• Incorporate environmentally sustainable and responsible practices by using ECOsity cleaning products.

• Switch to sustainable packaging solutions.

• Review shipping options that reduce your company’s carbon footprint.

• Find ways to reduce waste at your business.

• Look for manufacturers and suppliers that align with your sustainability values.

• Use eco-friendly alternatives to plastics in your products and packaging.

Avoid Greenwashing in Marketing

Greenwashing can hurt your reputation and damage the true sustainable credibility of your business, but there are steps you can take to avoid this.

• Greenwashing refers to marketing

that makes exaggerated and deceptive claims about a business’s sustainable practices.

• To avoid greenwashing, avoid slapping meaningless labels on your products.

• Be transparent about your manufacturing process or the ingredients in your products.

• Tell a story about the specific ways in which your business follows sustainable practices.

Public concern around environmental issues is only increasing. Thankfully, this is encouraging entrepreneurs to look beyond profits and create eco-friendly businesses that—above all else—have a positive impact on the planet. Building a green business is an excellent opportunity to break into the wonderful world of entrepreneurship and support the environment at the same time.